# Michael Vereb > Canadian Web and Product Designer focused on creating conversion-driven websites and user-friendly digital products. Specializes in Generative Engine Optimization (GEO) and AI-first SEO strategies. ## About Michael Vereb turns rough ideas into fast, functional digital experiences. As the Founding Designer at Arbor, he helped lead the platform to a 938% increase in clicks and recognition from the UN and Microsoft. His design philosophy integrates AI SEO (GEO) from the start, ensuring projects are ready to rank and perform on day one. ## Services & Expertise - **Web & Product Design**: Creating responsive, fast-loading sites and intuitive mobile/web apps. - **Conversion Optimization**: Designs focused on lowering bounce rates and increasing sign-ups. - **AI SEO / GEO**: Optimizing content to be cited by AI engines like ChatGPT and Google AI Overviews. ## Portfolio - [Arbor](https://www.michaelvereb.com/work/arbor): Founding Designer for a carbon accounting platform tracking millions of tonnes of carbon. - [MorgenLevering](https://www.michaelvereb.com/work/morgenlevering): Product design for Norway’s leading breakfast delivery app. ## Writing & Guides - [A Guide to AI, LLM SEO, and GEO](https://www.michaelvereb.com/blog/ai-llm-seo): A comprehensive guide on Generative Engine Optimization (GEO), helping content get cited by AI tools rather than just ranking as a blue link. ## Tools - [Nested Border Radius Generator](https://www.michaelvereb.com/radius-generator): A web-based tool for designers to generate perfect CSS for nested border radii and rounded corners. ## Connect - [MichaelVereb.com](https://www.michaelvereb.com/): Portfolio home. - [LinkedIn](https://www.linkedin.com/in/michael-vereb/): Professional profile and work history. - [X / Twitter](https://x.com/michael_vereb): Thoughts on design and SEO.